I love Louis Vuttion bags and their new Core Values Campaign. Louis Vuitton Core Values icons Say farewell to the Coppolas and hello to three new exceptional figures. Louis Vuitton commemorates the 40th anniversary of man’s conquest of the Moon and features Buzz Aldrin, Jim Lovell, and Sally Ride as their Core Values icons. The photograph by Annie Leibovitz is not only amazing but captivating, showing three individuals who have accomplished a similar feat which seemed unimaginable. Louis Vuitton has found a way to inspire with this Core Values Campaign and continues to reach above and beyond.
Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong on 20th and 21st July 1969, became the second man to set foot upon the Moon; Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who −as the world watched with bated breath − heroically guided his crew back to the safety of Earth; and Sally Ride, who in 1983 became the first American woman to venture into space as a crew member on Space Shuttle Challenger.
The new visual, photographed once more by Annie Leibovitz, was shot on the high plateaux of the Californian desert, from where, on a clear night, the Moon takes on an almost supernatural intensity. The three astronauts are portrayed quietly surveying the sky from the battered pickup truck in which they have undertaken this journey together, each no doubt reliving an extraordinary memory. Beside them on the truck is Louis Vuitton’s Icare travel bag in Monogram canvas, an allusion to the mythological hero who also dreamed of flight. The tag line, in an echo of Neil Armstrong’s famous words in 1969, states: “Some journeys change mankind forever”.
Louis Vuitton, one of the oldest fashion houses and most name-recognizable brands in the world, supplies its signature monogram Canvas and leather handbags to cater to its hungry customers every season. Louis Vuitton handbag is absolutely a status symbol and must-have to enhance your sense of style.
